Professional Services
America’s Driving Coach — Will Thornton
Risk-aware coaching, expert analysis, and speaking to end the driving risk epidemic.
Who I Work With
Law firms & insurers – human factors & driver behavior analysis; expert testimony.
Companies & fleets – collision‑reduction programs, policy design, training.
Driving schools – curriculum, coaching frameworks, instructor development.
Parents & teens – anxiety reduction, road‑test prep, risk‑aware habits.
Schools, PTAs & community groups – assemblies, keynotes, workshops.
Media & researchers – commentary, program design, collaborative studies.
I prefer the word collision (or wreck/crash)—not “accident.” Most roadway harm is preventable through risk‑aware habits.
Quick stats: 19+ years teaching drivers, collision‑avoidance training, and curriculum design; author of Are We There Yet? and The Myth of the Safe Driver; founder of Zero Risk Now and SeeRisk2Bsafe.com.
Preferred Local Driving School Program (Low‑Risk Habits Verified School Listing)
Partner with America’s Driving Coach (Will Thornton) to be listed as a local preferred service for families seeking risk‑aware training—not mere test prep. to get license.
Goal: Build a trusted directory of schools whose curriculum consistently teaches and reinforces low‑risk driving habits and measurable risk reduction. For all inquires please fill out and send the form below:
1) Expert Witness & Human Factors (Driver Behavior)
What I do
Review case materials (statements, data, video, EDR summaries, policies, training records).
Analyze driver decisions: attention, speed choice, following distance, signaling, phone use, gap acceptance, right‑of‑way, and hazard perception.
Explain risk vs. “safe” illusions—why ordinary habits create extraordinary risk.
Provide reports, deposition, and courtroom testimony.
Deliverables
Written opinions, visual timelines, annotated stills, and exhibits for juries.
Plain‑English explanations aligned with research and industry standards.
Independent, objective analysis (no contingency fee work).
Best for
Plaintiff or defense counsel seeking credible driver‑behavior analysis grounded in real‑world instruction.
3)Driving School Curriculum & Instructor Development
What I do
Curriculum modernization (hazard perception, coaching scripts, scoring rubrics).
Train‑the‑trainer workshops; observation and feedback cycles.
Parent‑engagement programs and assessment tools.
Be listed with me for local reference of your driving schools services.
Deliverables
Modular lesson plans, checklists, and risk‑awareness drills.
Branded student handouts and post‑lesson debrief templates.
6) "Those Driving Questions" — Donation‑Based Q&A
Ask me anything related to driving risk, teen coaching, policies, road‑tests, or crash prevention.
Available by email or short video consult.
Rates & Retainers (starting points)
Actual quotes depend on scope, timeline, and travel. Non‑profit/education discounts available.
Expert Witness
Case review & analysis: $300/hr
Deposition & testimony: $350/hr (4‑hour minimum)
Retainer to engage: $2,500 (applied to work)
Travel & per diem billed at cost; no contingency fees; independence guaranteed.
Corporate/Fleet Consulting
Remote consulting: $175–$250/hr
On‑site training/workshops: $2,500–$6,000/day (plus travel)
Fixed‑fee packages available (90‑day action plan).
Speaking
School/Community: $750–$1,500
Conference/Corporate keynote: $2,500–$5,000
Teen/Parent Coaching
Private session (remote): $150/hr
Driving Risk Assessments (onsite): $75.00/hr
If cost is a barrier for family coaching or schools, ask about sliding‑scale options supported by donations.
2) Corporate & Fleet Risk Consulting
What I do
Diagnose incident patterns; build low‑risk driving policies and coaching.
Design incentive structures, route/risk mapping, and phone‑use protocols.
Train supervisors; create toolbox talks; coach high‑risk drivers.
Deliverables
A 90‑day action plan with quick wins + longer‑term programs.
Policy templates, training decks, and on‑road or simulator coaching options.
Best for
Operations leaders ready to reduce collisions, claims, downtime, and insurance costs.
4) Coaching & Private Assessments Donation Based:
What I do by video consult only:
Step‑by‑step practice plans; anxiety and over‑thinking strategies.
Road‑test prep with stress‑less, collision‑less techniques.
Customized Driving Risk Assessment with coaching.
Format
Remote video sessions (nationwide) or limited in‑person sessions by request. For in car local assistance contact me for a recommended local professional school.
5) Keynotes, Assemblies & Workshops
Topics
The Myth of the Safe Driver—how everyday habits fuel collisions.
Phone distraction & speed: why “I’m good at it” is a deadly illusion.
Teen/parent training that actually sticks.
Building a risk‑aware culture for fleets and schools.
Formats
45–60 min keynotes; 90‑minute workshops; half‑day trainings.
How Engagements Work
Discovery (free 15 min) – Fit, goals, timelines, and scope.
Proposal – Clear deliverables, schedule, and fee structure.
Work – Research, coaching, and/or training.
Debrief – Results, next steps, and sustaining habits.
Contact & Booking
Fill out the form above or leave a message at:
Subject lines to use: Expert Witness Inquiry, Driving School Listing, Fleet Consulting, Speaking Request, Teen Coaching, or Those Driving Questions.
Response time: typically within 1–2 business days.
FAQs
Do you testify for plaintiff or defense?
Both. My role is independent analysis and clear explanation to the trier of fact.
Virtual options?
Yes—Zoom/Teams for discovery, depositions, training, and coaching.
Travel?
Available nationwide. Travel billed at cost; reasonable per diem.
Do you offer program design for fleets and schools?
Yes—policy templates, training decks, and instructor development included.
Non‑Liability / Disclaimer
The content, coaching, consulting, assessments, and materials provided by Will Thornton/SeeRisk2Bsafe/Zero Risk Now/“America’s Driving Coach” are for educational and informational purposes only and are not legal advice, medical advice, or a substitute for professional judgment. Implementations and outcomes vary and are not guaranteed. You are solely responsible for complying with all applicable laws, regulations, and policies and for the consequences of your decisions and driving behavior. By engaging my services, you agree to hold me harmless and indemnify the provider from claims arising from your use or misuse of the information or services provided. For legal questions, consult an attorney.